IBM Tealeaf 8.7 Events and Reports (9F020)

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About this Course

IBM Tealeaf's reports and analytical tools provide insight into your online visitors' experience by using IBM Tealeaf Events. Events can track almost anything that occurs within a online session, and this flexibility requires that they are custom-built to each site.

This course provides detailed explanations of Event concepts and extensive practice building Events, all within the context of real-world scenarios. Those who complete this course will have the knowledge to build and analyze reports in IBM Tealeaf, as well as the skill required to build the Events that underlie all Tealeaf analysis.

Audience Profile

This intermediate course should be attended by all analysts and administrators of IBM Tealeaf. In order to accurately interpret the resulting metrics, all analysts must understand how IBM Tealeaf events are built and operate. This will also help them determine what metrics are useful to track within IBM Tealeaf and how. Therefore, even if some analysts do not become designated Event Modelers, their participation in this course ensures that they will be able to work together successfully. IBM Tealeaf system administrators should also attend to better understand data integrity and support requirements.

At Course Completion

Upon completing this course, students will be able to:

  • Understand Events and Hit Attributes
  • Design Events to achieve the desired Reports or search goals
  • Use Search and Browser-Based Replay features to locate the source information for an Event
  • Identify situations to use struggle events: thrashing, sequence, and distance Events
  • Create Dimensions and Report Groups to enable Report segmentation and advanced searching
  • Understand Dimension whitelists and group lists and select appropriate settings
  • Set up Alerts for tracking issues
  • Create Search and Session List Templates
  • Plan next steps for Report and Event management


You should have completed IBM Tealeaf Fundamentals 8.7 (9F01).

Course Outline

  1. How Events function within the IBM Tealeaf system
  2. Key Eventing concepts and building methodology
  3. How to plan and use Events to create reports
  4. Advanced reporting features to control report data
  5. How to design Events to identify user struggle